SMS and MMS: What’s the Difference?

SMS and MMS: What’s the Difference?
SMS and MMS: What’s the Difference?

In a world where half of customers prefer texting for service and support, short message service (SMS) and multimedia message service (MMS) have become vital for engagement and retention. A 2014 study, for instance, found that nearly one-third of customers believe it’s important for companies to make texting an available support option; meanwhile, 47 percent believe that texting would improve their overall satisfaction.

Source: Telecom Reseller