Customers: Purchasing Choice is More Powerful Than You Know

Customers: Purchasing Choice is More Powerful Than You Know Customers: Purchasing Choice is More Powerful Than You Know Next-generation customer behaviors, expectations and purchasing preferences can be summed up into one word: choice. Consider, for example, the rise of omni-channel service, where a customer is given the choice of how he¬†wants to be serviced (i.e. …

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